
Jeff Hoyt
Product design
Perfect Properties
Perfect properties is a responsive web app that provides property buyers with information on properties of interest. It will allow the users to quickly use this app from home, the office, or on the go.
Overview
Problem statement
People without much experience in home buying need a way to search properties, conduct local research, and easily schedule times to visit properties. We will know this to be true when we see our users saving properties and scheduling visits to see homes that are listed for sale.
My roles
User stories, personas, wire framing, prototyping, and UI design.
Tools
Balsamiq and Adobe XD



I'm not very tech savvy so I need a user friendly platform that gives me the most necessary information on the properties that I am looking for.
I don’t want to have to use multiple platforms for this process. I want to be able to search, research, and set home visiting appointments all in one place.
I have a pretty hectic job and a home life so I need an app that allows me to use it quickly and anywhere I am.
Since I am new to this, I need access to reliable and uncomplicated information.
Being new to buying real estate, I want help on investing in the right property
User stories

User persona

Age: 42
Gender: Female
Education: Bachelors in computer science and masters in advanced computer systems
Marital status: Married with 2 children
Job title & experience: As an IT consultant for a growing tech company, Rashida is frequently on the go, and often holds meetings by phone in her car while driving. She is good at multitasking and relies heavily on technology to help her with this.
Goals: Rashida makes a good living and wants to invest in property beyond the city for increased financial security for her family. She wants to find the right information for fast decision-making. She wants a tool to help her find the right properties so as not to waste her time.
Tasks: Search for properties, inputting criteria relevant to what she’s looking for, easily view and return to listing's she interested in, and receive relevant and comprehensive information about properties.

Style guide

Mid fidelity designs

High fidelity designs


